Rudy Nutrition, Inc. (RUNU.PK) has now partnered with FOCUS 365 to get the word out about its healthier alternative sports drinks and “Rudy” branded products. FOCUS 365 will concentrate its team of sales representatives in pitching the Rudy brand in person, via telephone, and at industry conferences.
Rudy Nutrition has already signed product distribution agreements with Vistar and Canteen Franchise Group. Having national distribution channels in place before the marketing effort by FOCUS 365 is key. Rudy Nutrition will be able to bring its products to consumers almost immediately, rather than experience the lag-time that most new companies face.
Janette Carter, Managing Partner of FOCUS 365, commented, “Although we are only a two year old company, our entire team is thoroughly experienced and directly incented to dramatically improve on our nearly USD $20M in sales from 2007. With a uniquely healthy and easily recognizable product like Rudy Beverage, we are excited and confident in our ability to make 2008 the best year yet for both Rudy Nutrition and FOCUS 365.”
At this point, FOCUS 365 has marketed Rudy Nutrition products to several institutions, including the US Navy Exchange and Google, who are both looking to provide employees with healthier selections at their facilities. FOCUS 365 will also market the products to other military branches, golf courses, ballparks, airlines, theaters, and colleges. The partnership with FOCUS 365 is anticipated to broaden the consumer base knowledge of the “Rudy” brand.
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