Nexus Enterprise Solutions, Inc. (NXES) Fills Vital Gap in the $1.5B Lead Generation Industry
Lead generation is exactly what the name implies. It is the process of collecting sales leads with the goal of selling this data to organizations that aim to convert the lead into a sale. According to IAB, the lead generation industry saw ad revenues jump to $1.5 billion in 2011 from $1.3 billion the prior year. Shifts in the industry stem from the quality vs. quantity conundrum. While lead generation is the top digital marketing objective for many B2B organizations, a recent survey by MarketSherpa shows that a whopping 74 percent of marketers struggle to find high-quality leads. To this…