Ecrypt Technologies, Inc. (ECRY) Simplifies Name to Further Brand Appeal
Today, Ecrypt Technologies announced that it has filed a Statement of Trade Name to alter the capitalization of its name from eCrypt to Ecrypt. Part of the company’s marketing strategy, this change is a result of the Brand Development process Ecrypt underwent with marketing Director, Chris Neary. "This is a small change that we believe will have a big impact," stated Brad Lever, Ecrypt CEO. "Creating a strong identity is a critical part of building a memorable brand." "This is an important part of maturing into a commercialized company," added Chris Neary, Ecrypt's Marketing Director, formerly Marketing Director at Canada's…