QualityStocksNewsBreaks – CloudCommerce Inc. (CLWD) Employs Behavioral-Science Approach to Identify Custom Audiences
CloudCommerce’s (OTCQB: CLWD) SWARM is a proprietary, audience-driven, business-intelligence solution. An article discussing the company reads, “SWARM combines a range of disciplines — advanced data science, behavioral science, artificial intelligence and marketing research — to discover, develop and create custom audiences for any business activity (http://ibn.fm/T7Am8). The intelligent audience-building tool analyzes markets using marketing personas, or archetypes of attributes and attitudes common to customers. . . . The use in marketing of these personas is well established, but typically personas are constructed using demographic data such as gender, race, age, income, etc. SWARM takes the analysis deeper by employing a…