QualityStocksNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX) BIGtoken Platform Achieves Impressive Results from Kraft Heinz Omnichannel Campaign
SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, recently reported notable results from its BIGtoken platform’s 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz. An article discussing the campaign reads, “The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://ibn.fm/slkFR). The resulting high-value customer insights fueled enhanced audience targeting and messaging — yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz…