QualityStocksNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Platform Tracks Shifting Consumer Patterns, Preferences
SRAX (NASDAQ: SRAX), through its BIGtoken platform, leverages the consumer data of its 16 million users to generate useful data sets that are available to marketers for a fee. A recent article further discussing the company’s platform reads, “The first BIGtoken study was conducted with Publicis Groupe, one of the largest marketing and communications companies in the world (http://ibn.fm/dd3jV). Using BIGtoken’s Lightning Insights, millions of consumers were surveyed to analyze their buying activities surrounding Mother’s Day, giving insight into how the current economic conditions are affecting consumption patterns. While the results showed that 70% of the study participants felt Mother’s…