QualityStocksNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Announces Major CPG Company’s Results to Generate 6 to 1 ROAS and 4.5% Incremental Sales Lift Through Employment of BIGtoken
SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announced the release of a new case study. According to the update, the study illustrates results when one of the largest global food and beverage companies activated BIGtoken to drive sales during the 2019 holiday season. The campaign featured opt-in panels and BIGtoken platform offers, whereby users answered questions about the brand and category, scanned receipts and shared other data points about their consumer journey. The high-value insights were then used to create audiences and messaging strategy pre-activation, as well as optimize against these insights throughout the…