Versus Systems Inc. (NASDAQ: VS) Uses Gamification and Real-World Rewards to Turn Audiences Into Active Marketing Participants
Versus Systems operates a patented rewards platform that combines gamification with real-world prizes to increase audience engagement and customer loyalty. The company's technology has been used by more than 10 million consumers and deployed alongside major sports, entertainment and corporate brands. Its Winfinite platform enables brands to launch customizable interactive campaigns without extensive development resources. Versus is expanding across multiple engagement channels, including web, mobile, broadcast and live-event environments. The company's Filter Fan Cam product creates interactive fan experiences and sponsorship opportunities at major sporting events and entertainment venues. Growing adoption of gamification technologies is creating a large market opportunity…