Will the New Alternative Construction Technologies Incorporated (ACCY.OB) CFO Change Management Approach?
Most enterprises struggle for differentiation, but this company is exceptional because its core technology offers such a surfeit of customer benefits. Emergency shelter, strong rooms, durability, flexibility, and environmental conservation, are all rolled into one, going by the external marketing claims of the management. These benefits accrue across the board, from low-cost housing for the poor in Guyana, to luxury dwellings for the rich in the United States. The general business management advice in such situation is that a plethora of competitive advantages can vitiate cash generation. It is prudent to make tough trade-off between segments, and to target one…