The Aristocrat Group Corp. (ASCC) Seeks New “Top Drink”
It is surprising to many that vodka, now the most popular hard liquor in America, was almost unknown in the U.S. prior to World War II. The first U.S. distillery wasn’t even set up until the 1930s, and it was only well after the War, in the 50s and 60s, that vodka began to get significant recognition in the U.S. In a food and beverage world where taste dominated, it was vodka’s unique lack of taste that made it the perfect mixer and helped drive its popularity. Vodka can mix with virtually anything, achieving dramatically different creations depending upon the…