Hipcricket, Inc. (HIPP) Partners with YTH and Oregon Health Authority to Promote HIV, STD Prevention
Hipcricket, a mobile and advertising marketing company, has partnered with long-time client, Internet Sexuality Information Services, Inc. (doing business as “YTH”), an Oakland, Calif.-based national non-profit organization, in which YTH will utilize Hipcricket technology to provide SMS text messaging, e-mail, and voice (IVR) to Oregon residents for the management and prevention of the transmission of HIV and other sexually transmitted diseases (STDs). Utilizing Hipcricket's AD LIFE® platform, YTH and the Oregon Health Authority have built an opt-in database for HIV/STD testing, medication, and prescription refill reminders. The platform also enables the organization to provide subscribers with weekly educational health tips.…