Nutranomics, Inc. (NNRX) Beefs Up Marketing Campaign to Compete in Flourishing Nutraceutical Industry
The nutraceutical industry is expected to reach $75.3 billion in 2017 and grow at a CAGR of nearly 6% between 2013-2017, according to Research and Markets. Dietary supplements are the dominate driver of the industry, gobbling up 37% of market share, followed by functional food and functional beverage segments. Increasing consumer awareness and pursuit of a balanced diet and proper health not only fuels demand for nutraceutical products, but also serves as a catalyst for new product developments. Since its founding in 1995, Nutranomics’ focus has centered on the research and development of plant-based nutritional dietary supplements, skin and body…