ChromaDex Corp. (CDXC) Launches Aggressive Marketing Campaign for BluScience
A new multi-million national media campaign has been launched by Irvine, California’s ChromaDex for the recently commercialized BluScience™ line of dietary supplements. To help facilitate the media blitz – which will include television, radio, and digital outlets - ChromaDex has retained RJ Palmer, a NYC-based full service media agency with billings in excess of $800 million. RJ Palmer, a subsidiary of holding company MDC Partners, provides strategic insights, TV, Print, OOH (Out of Home), radio, online media planning and buying, and corporate barter and branded entertainment. The radio campaign began in early March, and the television campaign began this week,…