Some Assembly Required
The market for your product is larger than it has ever been. Your market encompasses the world. But, the promise of a worldwide market is always threatened by worldwide competition. While you are sleeping, there is a bright businessperson on the other side of the world-or maybe just next door-planning to capture your market share, or try to prevent you from even entering the market. Lower costs can lead to lower prices; and with all other variables being equal, the lower price almost always wins. Companies need to examine their costs to identify savings that will allow them to lower…