Located in China, Yayi International is the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults with current formula product lines that are targeted towards health-conscious consumers. Today, Yayi International took a major step towards enhancing its future with the announcement that they have opened a dedicated online store on Taobao.com of the Alibaba Group.
Taoboa.com is the largest online shopping marketplace in China and Asia and will potentially provide Yayi International a major voice on the Internet. Taoboa.com has over 145 million registered members as of June 2009 with over $58 million being sold in the milk category for the second quarter of that year. These statistics are a prime indicator that Taoboa.com is the perfect host to advance the marketplace for Yayi International’s flagship Internet store.
According to officials at the China Express Delivery Association, the Internet has spread through their country with over 120 million Chinese consumers shopping online. During the first half of 2009, the Chinese online trading market reached over $15 billion which is a year-on-year increase of 94.8%. These numbers display the potential effect of the Yayi International’s web-based store.
Leading the way at Yayi International is Ms. Li Liu who serves as the company’s CEO. When asked about Yayi’s new e-commerce platform and their relationship with Taobao.com, Liu was quoted as saying, “In our experience, fast moving consumer goods will benefit from an integration of the e-commerce platform into existing distribution methods. The online store will be one of the most efficient distribution platforms for our products. We believe utilizing the Internet as a vehicle for marketing and distribution will greatly increase sales of our goat milk powder products throughout China.”
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