The Aristocrat Group Corp. announced that it plans on launching RWB Ultra-Premium Handcrafted Vodka in Canada using the same marketing tactics that made the brand a success in the U.S.
Late last month, the company revealed that its joint venture partner in Canada, Westcoast Spirits Company, Ltd., had begun a campaign to promote RWB Vodka in British Columbia. The international market expansion is a major step forward for the brand.
After the product is picked up by Canadian distributors, the company will set up in-store promotional events featuring RWB-branded swag and complimentary tastings at British Columbia Liquor Board-operated outlets as well as independent distilled spirits stores. Future plans call for potential sponsorship of rising music stars and sporting events, too, just as the company has successfully done in the U.S.
“Canada is an important market for us, so we plan to invest heavily in RWB’s success in British Columbia in order to establish a foothold,” ASCC CEO Robert Federowicz said. “Thanks to our experience in the U.S. market, we know which promotions are most effective. We’ll be putting that knowledge to good use in Canada.”
Handcrafted, American-made RWB Ultra-Premium Handcrafted Vodka is made with the highest-quality, non-GMO Idaho potatoes and pure mountain spring water and then refined by a five-stage filtration system that produces a gluten-free high-class vodka without the high-class price. It is available online to U.S. consumers and at more than 60 retail locations and 250 clubs, bars and restaurants.
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