One of the hottest trends in the global distilled spirits market—especially among younger consumers—is the incredible boom in flavored vodkas. That’s why the Aristocrat Group Corp. is targeting this fast-growing segment with the next in a line of vodka brands to be marketed by the company’s brand management division, Luxuria Brands.
In 2011, sales of flavored vodka increased by 21 percent to approximately $988 million, accounting for 19 percent of all vodka sales. By comparison, flavored vodka represented only 14 percent of total vodka sales in 2007. Most experts expect that growth to continue, with some analysts predicting that the flavored vodka segment will grow to $1.88 billion by 2016.
It’s precisely that kind of growth that drew ASCC to the distilled spirits market in the first place. The company has already signed a deal with Idaho distiller Distilled Resources, Inc. (DRinc) to produce its debut brand of super-premium vodka. Spirits in that category, which typically retail at around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to a report by industry trade group the Distilled Spirits Council (DISCUS).
Luxuria Brands is currently readying two separate vodka brands for hungry marketplace seen as key to successfully competing in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA:MC), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html
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