When it comes to building a successful lifestyle brand, a little star power goes a long way. That’s why Luxuria Brands, the brand management division of the Aristocrat Group Corp., is seeking out America’s hottest new singing sensation in order to nail the perfect harmony of music and merchandising.
Today, Luxuria announced that it will host a series of professional talent searches across the U.S. in order to find the perfect rising star around whom to build a glamorous, celebrity lifestyle brand.
“The best musical artists have an instinctive understanding of lifestyle branding,” said ASCC CEO Robert Federowicz. “It’s simply how they live their lives. Superstars like Jay-Z, Sean ‘Diddy’ Combs and Pitbull have leveraged their musical talent into top-tier brands that move products across a wide range of industries. We want to give our investors the opportunity to participate in that kind of success.
We’ve got the necessary branding expertise to make a new star, but what we need now is a voice and attitude that America will respond to,” he added. “We’re on the hunt for a superstar-in-waiting that can grow right along with us.”
In addition to Luxuria Brand’s upcoming vodka line—set to be produced by Idaho distillers Distilled Resources, Inc. (DRinc)—performers will be evaluated for branding opportunities on other products and promotions that ASCC is keeping on tap, Federowicz said.
Follow ASCC on Twitter at www.twitter.com/AristocratGroup to stay informed on when Luxuria Brands’ talent scouting tour rolls into a studio near you.
ASCC is working to develop the kind of hot and innovative new luxury brands that will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico’s FAS, Inc. (NYSE: CHS).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html
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