Aristocrat Group is preparing for aggressive growth in 2013, with its debut vodka brand slated for release in only a few short weeks, and it’s investing in a new packaging innovation that could help expand its beverage line. The company also has plans to distribute its beverages nationwide in order to compete in the highly profitable top-shelf spirits sector, an industry that includes LVMH Moet Hennessy Louis Vuitton, Diageo PLC, BEAM Inc., and Brown-Forman Corp.
ASCC’s first plan of action is to take its gluten-free RWB Ultra-Premium Handcrafted Vodka to the marketplace this summer. The company is currently in talks with clubs and venues in Las Vegas and Los Angeles to host official premiere events, which will pave the way for additional products to come.
The company is extremely excited to deliver a top-shelf spirit to the United States’ booming $5.5 billion vodka market, but RWB is only the start of its plans. Later this year, ASCC will release a second vodka brand that features a packaging innovation with the potential to turn the industry on its head.
Robert Federowicz, ASCC’s CEO, remarked, “This is an eye-catching, functional design that’s going to stand out on the shelves. It’s something that we can apply to niche products like high-end tequila, custom spirits and imported microbrews in addition to vodka. We can’t wait to release additional details as soon as our patent application is approved.”
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