QualityStocksNewsBreaks – SRAX, Inc. (NASDAQ: SRAX) Partners with ZAPGroup, Inc. to Integrate Point-of-Sale Data with BIGtoken
Digital marketing and consumer data management technology company SRAX (NASDAQ: SRAX) today announced its partnership with ZAPGroup Inc., one of the largest point-of-sale (“POS”) retail loyalty programs based in the Philippines. According to the update, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP under the co-marketing partnership. Users who join both platforms and agree to share their opt-in ZAP data with BIGtoken will receive additional points that are redeemable for select products from a ZAP retail partner. "The Philippines is largely a cash-based economy in which consumers…