AI Tools Aren’t Enough: Why Smart Brands Still Need Agencies Like ONAR’s
Meta’s new ad automation tools aren’t a silver bullet for brands; agencies still play a critical role in attribution, spend management, and cross-platform performance ONAR is expanding its reach in healthcare marketing, bolstered by the appointment of industry veteran Howard Palefsky to its board of directors With a diverse agency network and in-house tech incubator, ONAR is positioned to deliver results in an increasingly complex digital marketing landscape As the use of artificial intelligence reshapes the marketing world, some industry voices are urging caution against handing over full control to algorithms. While AI-driven ad creation tools are proliferating, smart brands…