LOS ANGELES–(BUSINESS WIRE)–CelebDirect is moving quickly to expedite and bring to market a number of key consumer products (Gary Null’s suit of 300 products, The Dynamic Flex™ and many more to be announced shortly) through its’ proprietary Direct Response methodology and monetize them into profit to become the industry leader in Direct Response Marketing. Bill Thompson, President and CEO of CelebDirect, has in excess of thirty (30) years of combined experience in Direct Response Industry and is responsible for some of the most successful ad campaigns including The Bose Radio. CelebDirect’s fixed cost structure is very low, below $20,000 monthly. Virtually all costs are scaled based on Volume of Sales which allows CelebDirect to maintain a very low fixed cost base and then factor its revenue to magnify growth on nationally and internationally based products.Bill Thompson commented, “The Total Gym has sales approaching $2 billion, The Ab Roller is over $1 Billion in revenue not to mention the success of the Bowflex. The Dynamic Flex™, which is a Wellness, Stretching and core strengthening machine is in a category on its own and has a powerful development team with Bob Wall, Thomas Jones as well as Chuck Norris and Wesley Snipes. The Dynamic Flex will be very affordable at a price point between $399 – $599. There is no other Home machine that does what The Dynamic Flex can do.”
The application of CelebDirect’s Direct Response model will prove to be extremely effective for virtually all of Gary Null and Associates Products (www.garynull.com). Gary Null’s products sell millions of dollar annually with no advertising, from Vitamins to Pet Care to Books. CelebDirect has signed an exclusive agreement with Gary Null to Direct Market his full suite of products internationally and has a commission structure of up to 65%. CelebDirect has completed the final editing of 7 infomercials on other Gary Null & Assoc. products each focusing on a specific health & wellness issue facing all Americans (Supercharge Your Immune System, Sexual Healing, Kiss Your Fat Good-Bye, De-Stress Now, The Complete Encyclopedia of Natural Healing, Mind Power, and Power Aging. These infomercials are schedule for airing in specific markets nationally in January, 2008.
Bill Thompson continued, “CelebDirect’s Direct Response Model employs a well defined set of strategies with demographic and geographic considerations. Television has been proven to be the most powerful motivating media to infuse sales. Couple that with Advertorials, focused local cable and print, you can create a powerful and cost effective program to sell almost any consumer products with higher than normal gross margins. It’s more important to know how “not to spend money” than “how to spend it”. Anyone can go out and spend money but it takes knowledge and expertise to know where not to spend it.”
CelebDirect has multiple other products in development and is in discussions with other Celebrities and High Profile individuals for the assessment and qualifying of other marketable products using its proprietary Direct to Market methodologies and process.
For a Company Profile of CelebDirect and Interview with Bill Thompson, please visit http://www.smallcapvoice.com/celi/celi-11-14-07.php.
About CelebDirect
CelebDirect’s primary business is that of a direct response celebrity incubator and has two divisions; Direct Response Marketing and Celebrity Placement / Franchise Opportunities. CelebDirect brings to market unique and innovative products via direct to market strategies such as infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and broadly market products throughout North America and globally. CelebDirect has a number of consumer oriented products it is evaluating and others it is currently in the process of bringing to market.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.
Contact:
Investor Relations:
For CelebDirect
Stuart T. Smith, 1-512-267-2430
Fax: 1-512-267-2530
ssmith@smallcapvoice.com
www.smallcapvoice.com
or
CelebDirect, Product Assessment
Bill Thompson, 1-310-985-1229
President, CEO
www.tvinc.com
bill@tvinc.com
Source: CelebDirect
StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (469) 252-3030. Web: StockGuru.com. Email: Publisher@stockguru.com. Disclosure: Pentony Enterprises LLC has been compensated $12,000 from a non-controlling third party for coverage. Pentony Enterprises LLC is not a registered investment adviser or broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.