Rushnet: Organic Certification is a HUGE, HUGE, HUGE Accomplishment! AND WILL PAY OFF!!!
Organic Certification is crucial for RSHN as it promotes its products worldwide. There is worldwide expanding concern over food safety; greater availability and standardized USDA labeling have made organics more appealing to consumers and generated massive consumer interest in new organic beverages. Apple Rush Company personnel recently sampled Apple Rush at the All Things Organic (ATO) Trade Show in Chicago May 6-8, where RSHN received interest from food service buyers, both in the U.S. and overseas.
For 2006, the U.S. organic beverage category totaled $1.3 billion (sales tracked in food, drug, mass merchandisers and natural supermarkets), which marked an increase of 97 percent from 2001, according to SPINS/Mintel. With an even higher approximation of sales, the Organic Trade Association estimates sales of organic beverages through all channels at $1.94 billion in 2005, representing year-over-year growth of 13.2 percent. The entire organic market grew at the same pace, according to OTA, from $6.1 billion in 2001 to $13.8 billion in 2006.
Healthful living stands as the organic market’s foundation, according to a Mintel International consumer survey in Mintel’s October 2006 Organic Beverages report. Fifty-eight percent of respondents say organic products are healthier for their bodies than non-organic products, and 56 percent feel that they are healthier for the environment than non-organic products. But only 26 percent say that organic products taste better than conventional products.
Niche and segmentation
Sales of organic non-dairy beverages increased 69 percent between 2001 and 2006, Mintel says. By 2011, Mintel estimates that sales of organic beverages will reach $2.01 billion, an increase of 55 percent in current prices.
All major ingredient trends and booming categories have seen organic beverage introductions as well. RSHN has reached that critical balance between cost and flavor in delivering its newly certified organic beverages!
Source: Minters custom consumer survey
RushNet Inc.
P.O. Box 207
Blue Island, IL 60406
Phone: (708) 389-6625
Fax: (708) 389-6504Investor Line:
Gemma Matthews
(260) 456-5241
Email: investorelations@enjoytherush.com
Website: http://www.enjoytherush.com
http://www.applerush.com (New Product Line)
Forward Looking Statement: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company’s best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company’s public announcements.
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