Rudy Nutrition Inc. (RUNU.PK) announced that it has reached an agreement with Collins Brothers Inc. to distribute its health conscious beverages in liquor stores, bars and grocery stores nationwide. Collins Brothers is the largest seller of non-alcoholic beverages, supplying liquor departments throughout the United States.
Collins Brothers was established in 1934 and has been run by the same family in its 74 years of existence. The company manufactures and distributes its own products, as well as imports and distributes products from India, China, Taiwan, Korea, and Italy. Some of its well known items include Angostura Drink Mixes, Collins Drink Mixes, V8, and Beef Jerky.
The new relationship with Collins Brothers will tremendously increase the exposure of the Rudy brand beverages in the mainstream. Collins Brothers will begin placing the products in its current network of chains and family owned stores in Kentucky, Indiana, Missouri, Wisconsin, Michigan, and Illinois.
“Our intention is to attain prominent logo placement of Rudy Beverages in its coolers and on the shelves,” stated CEO and Chairman Howard Collins. “We are excited to be a part of the building stages of such a great product and look forward to potential increases in revenue due to increasing orders.”
Special promotions are in the planning stages and are anticipated to be rolled out in the near future. Utilizing end caps and providing Rudy coolers to high traffic stores will introduce consumers who do not yet know about the health conscious beverages. A key city of focus will be Chicago, IL, which has the largest grossing territory of liquor stores in the United States.
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