It’s no secret that the video game market is one of the fastest-growing markets in the world today. Every year, millions of gamers spend billions of dollars on all sorts of video game and video game-related products, ranging from high-priced entertainment consoles like the PS3 to smaller – but no less profitable – items like collectibles and other assorted merchandise.With this super-saturation of the video game market, it’s not surprising that even companies on the Bulletin Board are looking to make their name – and fortune – in the digital world. That’s where PlayLogic (OTCBB: PLGC), the Netherlands-based small-cap video game company, comes in.
PlayLogic Vice-President and co-founder Rogier Smit told MN1’s own Saul Albom about some of the reasons his company got into video games.
“The trends that we’re seeing is that, every year, [the video game market] is growing with double-digit numbers, and what we’ve seen very recently is that the game platforms are aiming at a much broader audience,” Smit told MN1. “Nintendo has been extremely successful with its recent [Game Boy] DS and Wii platform, and we’re really seeing a broader choice of products and genres for family entertainment and general appeal.”
According to Smit, there’s been a lot of progress in the market these days, progress that “really opens up a lot of revenue streams for publishers” – which can make it difficult for new companies trying to get into the scene, as the restrictions on would-be video game publishers increase.
“The barriers of entry to become a publisher are very high – this all has to do with the quality of the content that is being made for the specific platforms, and we are currently focusing on … having a broad range of products both on the new platforms, like Wii and DS, which have low development times and less cost to market, but also on PC games and slowly moving into [the next generation of video games,]” Smit said.
Still, the firm isn’t too worried. The company’s been working on a number of new titles for the Wii and the DS recently, chief among them its soon-to-be-released Wii survival horror game Obscure 2.
“It’s the second installment of this title,” Smit told MN1. “It’s a teen horror survival game similar to the resident evil franchise, and it is being released on both the PC/PS2 platform as well as the Wii. It will be our first Wii title.”
Share prices for PlayLogic were up slightly today, edging up 4 percent to 94 cents a share by market close.