A Strange Tale in Chocolate Land
What could be more innocuous than making candy? You would think that the Hershey Company (NYSE: HSY), with an almost mythic simplicity, its wonderfully personable origins, and an equally redoubtable brand of chocolate, could be an unassailable business. The late Milton Hershey, who founded the company over 100 years ago and built “The Sweetest Place on Earth” - Hershey, Pennsylvania (the all-in-one company town, resort and fantasy place for chocoholics) - might be troubled at how making and selling chocolate confections has become such a troublesome business, with the sweetness mostly gone. The largest chocolate maker in the U.S., maker…