Green Mountain Coffee Roasters (GMCR) and Starbucks (SUBX) Announce Strategic Relationship
Green Mountain Coffee Roasters Inc. is recognized for its award-winning coffees and innovative brewing technologies. The company's operations are managed through several business units including the specialty coffee business unit and the Keurig business unit. Keurig is a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain and Starbucks Corporation today announced a strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks and Tazo tea branded K-Cup portion packs for use in Green Mountain's Keurig Single-Cup brewing system. Starbucks is, of course, the world's premier roaster, marketer and retailer of specialty coffees. The new relationship will…