Skinny Nutritional Corp. (SKNY) Rapidly Building Its Brand
The rapid growth of Skinny Nutritional speaks to the wisdom of successfully addressing a previously unmet market need. Unlike the commonplace carb- or caffeine-loaded sports and energy drinks, or the so-called health drinks that simply reduce the sugar and sodium, Skinny knew there was a market out there that wanted something different. Millions of working women and men were looking for flavor and fun without the guilt, something they could enjoy while being good to their bodies and their waistlines. They were looking for exactly what Skinny set out to create. From its very first days, Skinny Nutritional knew the…