Skinny Nutritional Corp. (SKNY) Targets the Growing World Health Market
Although few would think of Skinny Water, the flagship brand of Skinny Nutritional, as a health industry product, an increasing body of facts suggests that its role in America’s physical well-being may be its most important contribution. Consider this: According to the International Federation of the Red Cross, obesity has now become a bigger problem in the world than starvation. In the U.S. alone, medical costs associated with obesity are now well over $100 billion dollars annually. Today, most Americans are considered overweight or obese. Although there are defined measurements that determine the difference between someone being labeled “overweight” or…