Intelimax Media, Inc. (IXMD) Turning Fantasy Sports into Profit Potential
Fantasy Sports is anything but a fantasy business. Fantasy Sports has over 35 million players in North America alone and the demographic is highly coveted by advertisers. The typical fantasy player is in such a desirable demographic that it should make marketers salivate. According to the Fantasy Sports Trade Association, the average fantasy sports player is a male college educated professional, in their 30s or 40s with an average household income over $90,000. These players also have significant disposable income. Nearly 50% of fantasy users who pay to play fantasy sports spend an average of $468 just on league fees,…