PITOOEY! (PTOO) Mobile Medium Marketing
It doesn’t take a lot of effort to realize that the world of advertising and marketing have changed radically over the last decades. Newspapers used to dominate in the advertising arena. But now newspapers are dead and dying, trying to hang on to an outdated business model. Even the publishing icon The Washington Post, founded over a hundred and thirty years ago, has been sold to internet wizard and Amazon founder Jeff Bezos. Newspapers were initially challenged by television, which rapidly gained market share and fast became the medium of choice for advertising. Now television too has been challenged. The…