OBJ Enterprises (OBJE) Developing New Solutions for Eliminating In-app Banner Ads
Today, OBJ Enterprises reported that its gaming division, Obscene Interactive is developing new ways to increase revenues by replacing in-game banner ads with more cutting-edge and engaging marketing methods. The mobile gaming marketplace is growing globally and is expected to grow from $13.2 billion in 2013 to $22 billion in 2015. As of now, mobile game titles make up 33 percent of all downloads, signifying their popularity. Some of the most well-known developers in mobile gaming are turning to new marketing methods for revenues generation. King, the developer of the very popular mobile game Candy Crush, has done away with…