Sharing Services, Inc. (SHRV) on the Cusp of a Blue Ocean Tsunami
Strategic decision to achieve differentiation leads to Blue Ocean opportunity Providing pathways to wealth for entrepreneurs Corporate expansion to accommodate international growth With established roots in the travel industry, Sharing Services, Inc. (OTC: SHRV) sought out a better way to lower costs and achieve differentiation. Rather than employing the highly competitive and exceptionally costly advertising campaigns run by scores of travel companies, Sharing Services aligned innovation with utility, price and cost positions to create uncontested market space and make competition irrelevant. This bold ‘Blue Ocean Strategy’ has engendered a paradigm shift – not just in travel, but across a broad…
