Today before the opening bell, Oriens Travel & Hotel Management announced it is engaging in preparatory efforts to launch a fresh, new edition of its Hotel PURE brand. Scheduled closings have given Oriens flexibility for projecting access to multiple properties in Central America to brand. Oriens anticipates re-launching the Hotel PURE brand in Q4 2014, after the formal completion of its first three acquisitions.
“We had much success during the testing period of the original Hotel PURE brand,” stated Ken Chua, President of Oriens Travel & Hotel Management. “We were able to demonstrate the effectiveness of the brand management through increased occupancies and greater ROI’s for all of our test properties throughout the Americas. We are confident, that in a less saturated market, particularly where tourism is just now beginning to explode, we will have exceptionally greater success branding properties where we are involved in ownership.”
Oriens will be revamping the brand to reflect its new business model, including re-facing the website, marketing materials, operational direction, and other brand components. The company management anticipates the corporate organization for Oriens and its expected subsidiaries will be revamped to include executives who will operate Costa Rican properties under the new brand.
Mr. Chua concluded, “Shutting down the old Hotel PURE brand was a necessary action to properly prepare for the transition we anticipated at the time. Now that the opportunity has presented itself where we can re-launch from a place of strength, we are all the better for that decision. Year end 2015 will clearly substantiate this.”
For more information, visit: www.orienscorp.com
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