Novori announced that it has significantly changed its website in order to update styling by introducing a new Novori logo, revising its diamond search application, and including a graphical category list.
The redesigns were based on feedback from customers and extensive industry research. Novori is currently working on a second phase of the website’s redesign which will primarily focus on improving functionality by offering consumers the most flexible and powerful ring design options with improved ease of use.
The CEO, Harold Schaffrick, stated, “We want to ensure our website look and feel does not become outdated or stale. The consumer online shopping experience is even more enjoyable and user-friendly now that the new design elements have been employed.”
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