Instead of selling in local stores, Novori sells their jewelry online. This not only keeps operating costs low, but also allows the company to reach more customers.
Internet Commerce is one of the fastest growing sectors on the market. The amount of transactions placed in 1999 totaled to 145 billion, but in 2004 this number was insignificant compared to the new figure of 7.29 trillion.
This increase is caused by new users gaining confidence to send information over the internet. Novori uses the strongest encryption available to protect their valued customers, and to gain their confidence.
Selection is nearly unlimited from the website’s array of over 35,000 loose diamonds matched to over 500 styles of settings. With the skillful use of Search engine Optimization (SEO), NOVO is now one of the top most visited websites, in the online diamond jewelry industry.
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