In less than a Decade, the lowly cell phone has transformed itself from a crude luxury item to an incredibly efficient and extremely valuable necessity of daily life. Ask the average teenager to get by without their cell, and they’d probably rather give up food. Ask the mobile sales rep to give up his “Palm/Blackberry/Symbian” etc, PDA device and they’d probably fight you for it. In a large part, a goodly portion of global business would simply cease to be done, if indeed mobile communications somehow ceased to exist.
By Integrating personal computing, text, picture taking, audio, and data services such as GPS, the lowly cell phone has morphed into a smart phone that Flash Gordon himself would have been quite proud of. It wasn’t long ago that one would never have imagined that their PDA phone could locate them via GPS, send them messages via text, take videos of the kids, act as a daily planner, a calendar, a calculator, and connect via WiFi to high speed networks. Yet today the facts show that mobile communications is still the single biggest global consumer sales item, and it continues to evolve into something more incredible each day.
Yet for all its growth, for all its usage, for all its acceptance as a life enhancing tool, or lifestyle management tool, the “holy grail” of how to use it as an advertising tool has been elusive. Imagine the possibilities! Imagine being able to interact with all those mobile users on a real one to one basis, and in real time. The possibilities were and are endless, but the technology and delivery didn’t exist. Until now and this is where Mvive comes in.
First let me explain Mvive as the Company states its mission. “Mvive is a leading-edge, permission based mobile marketing service and technology provider quoted on the Pink Sheets under the symbol MVIV. The Company’s objectives are to convert their proprietary mobile marketing technology onto a fully commercial system in order to accommodate the anticipated growth and demand from a wide-open global marketplace.” Okay, so let’s break that down into something considerably more exciting. What is it that Mvive offers that will get investors tremendously excited about Mvive? Simply this; They are the first to market with a fully integrated system of mobile “pull” advertising to mobile devices.
Each benefit of the Mvive system is worthy of its own in depth discussion, but as an overview of just one, imagine this. You’ve signed up with select product manufacturers and retailers to receive information, and promotions. So, while standing in line at the local Best buy store, you “ask” the system about Best buy and find that there is indeed a 10% off coupon available for Playstation games. Not only that, but Mvive’s platform technology sends a bar coded coupon called a “moupon” ( for mobile coupon) right to the lcd screen of your cell phone that the cashier can scan, immediately crediting you with the discount. How cool is that? Very.
In a recent test in Canada, some 56,000 customers did a beta test of Mvive’s mobile solutions and the “moupon” was a huge hit. Retailers would set up signage near the checkouts or at restaurant tables saying “we accept moupons” and consumers would dial a specific number and receive their 20% off coupon, instantly. The businesses loved it, as they could see in real time who was reading the signs, while the customers loved the instant nature and personal touch the Moupon granted them.
Mvive’s got a great head start on what’s going to be a huge business model. We didn’t even mention how big business is so eagerly responding to this new model. Our advice is to keep an eye on this, it’s got enormous potential.
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