Mobile Ready Entertainment Corp. (Pink Sheets: MRDY) shares were up 2 cents, or 38 percent, to 8 cents on volume of just over 2 million today after the company announced it will soon release its new direct response product, Direct-2-Mobile.According to the company’s research, there are more than 2.2 billion mobile subscribers around the globe – that number is expected to grow to about 4 billion users in the next four years. It’s a $2 billion market, and the industry is seeing a lot of growth in the SMS space, something Mobile Ready has had its hands around.
Along with its subsidiaries, Mobile Ready focuses in mobile marketing solutions. Its Direct-2-Mobile solution delivers multimedia content directly to the consumer via mobile phones, reducing the time and efforts spent launching multiple campaigns.
Companies across all industries already utilize the technology; it’s comparable to what many companies, radio stations and TV shows like American Idol and Deal or No Deal use when they prompt television audiences to text message a special code to receive additional information on the show.
Michael Magolnick, Mobile Ready CEO, told Market News First the product assists companies in reaching consumers genuinely interested in a company’s service or products.
“That company has built a true database of qualified people – they have opted in to get information from you,” said Magolnick.
Mobile Ready’s solutions enable businesses to launch effective mobile campaigns utilizing SMS shortcode technology. Using the company’s simplified account management system, Mobile Ready’s clients log on, upload content, initiate multimedia delivery, and are then able to view real-time sales reports.
“Our clients will be able to manage mobile storefronts and generate offline sales quicker and easier with our product,” said Craig Mora, Mobile Ready Co-CEO, in a statement. “Direct-2-Mobile will provide direct-to-consumer access, reaching millions of mobile phones and handsets.”
The company recently launched a mobile solution for direct response marketing of commercial and residential real estate. The technology allows individuals in the market for a new home or commercial property to text a code to a certain number and within 30 seconds get property information, even property photos, on their mobile handsets.
“No other products out there have reached the level of sophistication in being able to tailor the response using voice, SMS, email and mobile picture delivery,” said Mora. “Our product will give clients increased responses from their existing marketing channels, without significantly effecting media costs. We’re in the market at the right time as companies like Smarter Agent have opened the doors to the mobile real estate market. We’re just taking it to the next level.”
The product is free to potential homeowners – realtors pay for a set amount of potential visitors, be it 100 or 1,000. Magolnick said the product is already available for use – the company’s sales team is currently working to test the product in small areas – and has gotten positive response from realtors.
“The realtors love it,” said Magolnick. “Now, when they do get a buyer they’re completely qualified.”