The sustainably grown, ethically farmed and artisan roasted gourmet coffee company, Marley Coffee, announced today that it has acquired the talented David Roth and Rick Bacher of Get Stirred Up to overlook all branding efforts. They will specifically provide a full suite of design services and brand management efforts. Included in those efforts will be a website redesign and the management of both the company’s in-store and online marketing.
The dynamic duo are well versed in brand strategy and design, each having over 25 years of experience working with both legacy and entrepreneurial brands, as well as additionally creating their own ventures. Roth and Bacher are known for turning everyday commodities into lifestyle desires that convey what’s truly important to targeted demographics. They are particularly notorious for nailing this tactic in the food and beverage categories, addressing unarticulated user needs and developing creative approaches to meet a wide range of industries needs.
“We’re energized by David and Rick’s passion for tapping into those not-so-obvious but incredibly powerful reasons why consumers are drawn to one brand over another, especially in categories where there is so much choice,” commented Rohan Marley, Founder and Chairman of Marley Coffee. He added: “Coffee, like music, is one of those huge and everyday things that almost everyone consumes. When it’s really good quality, it inspires and moves you. And in our case, with Marley Coffee, it also allows you to make a real difference in the world — because of the many different ways we as a business give back to the community. Music was my father’s calling. Coffee is mine. Both are incredibly powerful means towards incredibly powerful ends and Get Stirred Up immediately honed in on that.”
CEO of Marley Coffee, Brent Toevs stated, “I was particularly impressed by the very public acclaim the pair have received by Donnie Deutsch, Katie Couric and various food, beverage and retail industry analysts for their ability to look at the most ordinary, everyday products from a novel, lifestyle perspective and get people excited about buying them.” He added that, “As we’re undergoing such significant expansion right now, it is more critical than ever to bring in this level of support. Getting products onto the shelves is only half the battle. Getting them off the shelves is the key to real revenue growth and that’s why we’ve turned to Get Stirred Up.”
“Marley Coffee, whose tagline is serendipitously ‘Stir. It. Up.’, presents us at Get Stirred Up with an unprecedented set of vibrant brand assets to work with,” said Roth. “There’s the Marley name — rich in legacy, Rohan’s inspiration and passion, the ultra-premium quality of the products and the innovative ways to enjoy them — whole or ground beans, RealCup single-serve cups, automated retail, the company’s deep commitment to global social causes, and the huge momentum it is currently experiencing in terms of worldwide awareness and distribution. We’re excited to stir all that up.”
On target to be sold in more than 6,000 locations worldwide, Marley Coffee will go live early this fall. Among other developments, Marley Coffee has also recently inked major distribution deals with Kroger, Office Depot and Market Basket.
For more information on Marley Coffee, please contact sales@marleycoffee.com or visit the Company website at www.marleycoffee.com
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