Technological change is a knife that can cut both ways. An investor knows that there is money to be made, but is unsure of where it can be found. A “sure thing” one day can be an outdated “could have been” the next. Finding and making a bet on where technology will take the world is a risky bet to be sure, but one that can pay off with big profits if the right choices are made at the right times.
KIT Digital Inc., an Internet television marketing company, works to offer Internet and mobile handset users a variety of media content directed at improving client companies’ branding and marketing efforts. Currently, the company has over 40,000 content clips available – through its relationship with Media Gateway, a video clip clearing house – and plans to expand that number through original content.
Although the company is currently focusing on marketing opportunities available through Internet video content, its primary mission is to aid its clients with marketing opportunities found in all Internet-based activities. In other words, general marketing programs directed through the use of Internet technology. The wave that is Internet television, however, is where the company is currently spending its efforts. It is offering marketing programs revolving around Europe 2008 and the 2008 Beijing Olympics. Content is the key element in these two program’s successes, and is well underway. The company has crews on the ground for both pre- and post-event coverage and the systems in place to offer that content to Internet and mobile users.
Technological change is next to impossible to predict as the Internet makes advances and market changing moves on a daily basis. What is easily suggested is that Internet video applications are in their infancy as they relate to marketing and selling opportunities. KIT Digital is on the ground floor of a market that is set to explode in one direction or another. Its ultimate end may be unknown, but its potential for profit is huge.
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