Global Roaming Distribution Inc. (OTCBB: GRDB) operates as an entity to promote, sell and distribute telecommunications equipment, while also serving as an Internet-based distributor of global SIM technology through its CelTrek Web site.
The CelTrek telecommunication platform is an application enabler, and an integral part of Global Roaming’s business and Go-to-market strategy based on business layers. Each layer represents a specific market, allowing the creation of new business opportunities.
The layers include direct customers, affiliates, resellers, developers, white label solutions, wholesalers, retailers and corporate accounts. The company has designated its GRDB technology and software factory to implement the layers to the marketplace and to utilize them to achieve business goals.
To ensure the layers span the majority of the market’s needs, the company has set in place value propositions. This allows Global Roaming’s business partners to know where their needs, specific investment, human resources and business goals meet to create the desired profitability.
Global Roaming measures its business partners’ success by the success of their Go-to-market strategy. Global Roaming makes sure each of its business partners are aware and set with the market needs, and that their approach will fulfill the desired results. To do this, Global Roaming conducts market research, polls and testing to ensure results.
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