Today, Gamzio Mobile, an innovative mobile and social casino gaming company, reported its social casino game “Slots-O-Luck Adventure” has seen a 291% increase in user growth over the past 30 days. Gamio Mobile attributes much of that growth to Facebook’s Mobile Install Ads and its use of them for rapidly growing consumer awareness of its social casino game.
CEO Jason Deiboldt stated: “Gamzio maintains a development cycle of Design, Build, Test, Iterate. Over the past year we’ve been optimizing the game to reach certain Key Performance Indicators before deploying our growth strategy. We now feel the game is ready for scale, and will aim to continue our recent growth trend moving forward.”
Gamzio Mobile has been leveraging this Facebook advertising platform to aggressively drive new users to its game, in order to build up its user base and generate new insights into user profiles. It utilizes an advertising model called a cost per install model, or one in which an advertiser only plays for new game users or installers. With this scaling tool at hand, Gamzio Mobile is aiming to grow Slots-O-Luck Adventure’s player base to 700,000 daily active users.
Currently Slots-O-Luck Adventure is available for free download on the Apple iTunes App Store. In the game, players are granted a “social casino” experience in which they can play on 11 “Vegas-style” slot machines. At present, the game has a 4.5 star user rating. Its integration adds more player value by enabling users to save all unlocked content and in-game currency without losing any progress within the game. As it derives data from user feedback, Gamzio Mobile is constantly optimizing Slots-O-Luck Adventure for enhanced user experience, user retention, and monetization.
In time, through its flagship game and others, Gamzio Mobile hopes to emerge as a strong force within social casino gaming, using real-time data and analytics technology to deliver exciting gaming options to the mobile gaming market.
For more information, visit: www.gamzio.com