Unlike other social networks that have to rely on huge traffic for advertising revenues due to a low level of engagement with advertisers, eDoorways International Corp. offers businesses an online platform where users are actively looking for products and/or services in their specific field. Today, Gary Kimmons, CEO of eDoorways, explained the platform’s unique mix of service offerings and first anticipated sources of revenue.
Preferential placement fees:
Consumers will come to eDoorways with a problem or need, like getting a faulty hot water heater repaired. Businesses will pay eDoorways for the right to reserve key words specific to their location, types of service(s) they offer, product models, etc. Example: You repair hot water heaters, so you pay a fee to eDoorways for the following words: Rheem, Model 2950, service, repair, area code 78701, Austin. This entitles you to be the first in line to extend a real-time “handshake” to a consumer in the 78701 area code in Austin with the same type of problem or need. eDoorways has delivered you a “gold nugget” prospect who is ready to purchase your service on the spot; motivating business owners who are willing to pay a small premium for this privilege. For an average small business, the total fee could run from $50 to $200 a month on average based on how many key words the business may want to reserve. This is similar to the Google revenue model where advertisers pay for preferred placement of their company or product, but this is much more valuable because the consumer has demonstrated an immediate need to act (i.e., a pre-qualified buyer) and is being connected on a real-time basis directly to the solution — a specific business who can meet the consumer’s need.
Prepaid services/subscriptions:
Businesses with eDoorways storefronts will pay eDoorways to subscribe to value-added services such as targeted marketing capabilities, text message alerts, real-time business activity reports by geographical location, back office accounting support, CRM support, and much more. This will empower small businesses by giving them the same “reach” and capabilities as much larger companies with sophisticated marketing, customer relationship management, and accounting capabilities.
Advertising revenue:
Businesses will pay eDoorways for advertising space based on a cost per thousand views (CPM). This is the “standard” revenue stream used by popular social networks in today’s economy.
Private label lease of the service:
Large corporations, trade groups, professional associations, and other large entities will pay eDoorways for a “custom” version of the service that is tailored to their own customer service website. This channel will easily connect consumers to the businesses they are trying to reach.
Just-in-time training and education revenues:
eDoorways will offer consumers the ability to learn unique skills and knowledge offered by businesses and other entities via distance learning technology. eDoorways International Corporation has one of the most sophisticated training delivery capabilities ever developed — it’s called Smart One. Businesses will pay the Company to use Smart One to deliver their product and service training directly to the consumer.
eDoorway PowerChannels
Businesses and institutions will have the opportunity to create PowerChannels, linking consumers directly to their products and services. There are numerous ways that revenue can be generated from channels. A few of them are: consummation fees charged when someone buys something or uses a service (charged to the seller or service provider); monthly fees for PowerKey notification, and fees charged for the administration of learning channels and to students for accreditation. There is also the probability of “specialty” channels that require eD to provide non-standard services that call for an administrative fee.
Transaction fees (the eCommerce platform):
As eDoorways continuously grows traffic on the site, the Company will begin charging a percentage of each transaction consummated. So, using the previous example, if you buy a new hot water heater from a store, and the store got your business through eDoorways, the store will pay eDoorways 1% to 2% of the gross transaction.
“As you can see, these are real ways to make money linked to real commerce, generated by putting buyers and sellers together to meet both of their needs in a unique new way,” stated Gary Kimmons. At its core, the eDoorways business model enables the purest form of capitalism — putting together someone who wants to buy with someone who has a service to sell.
eDoorways Corporation is conservatively projecting net income of , , and $2.47M in the first three quarters of 2011 with net income of $6M in the fourth quarter of the year followed by net income of $6.5M in the first quarter of 2012.
Expenses are projected as $3M, $3.7M, $5M, and $6.4M for the four quarters of 2011 followed by $7.3M in the first quarter of 2012.
Please visit www.eDoorways.com for more information.
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