Destination Television Incorporated (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom-edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivers national, regional, and local advertising and short format entertainment content.
Advertising on their national networks is as affordable as it is easy. Plans for their services start at only $250 per month per location. If an advertiser really wants to saturate a targeted crowd, they can purchase additional blocks of time, or longer spots which can be run up to sixty times per day!
Destination Television currently broadcasts three of their own networks: Bar TV, Gym TV and Hotel TV, which air first run movie trailers and new music videos. They also sell advertisers access to several other national advertising networks including: Fantasy Sports Machine, W!ld Blue Yonder, Peak Fitness, GETv Network, and NHN Television. DSTV sells advertising blocks ranging from 15 seconds to 60 seconds in duration and even offers discounts for six or twelve-month contracts.
Although DSTV sells other marketing strategies, they continue to expand their own network. Their fastest-growing network, Gym TV, reaches over 2.5 million viewers per year, and is expanding at a rapid pace. Their other network, Bar TV, attracts a younger demographic which has plenty of disposable income they are willing to spend for advertisers. This has been a huge success in the four test cities, and a nationwide expansion is planned for the upcoming months.
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