CitySide Tickets, Inc., owner and operator of a nationwide event ticket purchasing venue that caters to a diverse selection of popular theater, music, and sporting events, announced today after the closing bell that the company will be forming CitySide Entertainment for the purpose of promoting and sponsoring Mixed Martial Arts (MMA) events.
According to Scarborough Sports Marketing, a sports fan research firm, MMA fans are 15 percent more likely than the average American adult to have a household income of more than $75,000 and 10 percent more likely to own a second home. Building itself as a mainstream competitive sport, MMA is now a multimillion-dollar industry. It can be found on pay-per-view television, as well as in thousands of training halls across the United States.
Company CEO Michael DeAmicis stated, “Mixed Martial Arts (MMA) has become one of the fastest growing sports in the United States. With our focus of becoming a major player in the event ticket market, it only made sense to include MMA in our business strategy. With the formation of CitySide Entertainment, we will attempt to leverage the rapid growth within the MMA industry to further expand our influence in the larger entertainment industry.”
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