CitySide Tickets, Inc., the national ticket shop that got its start outside Fenway Park in Boston, has grown determinedly and strategically from its humble roots to become a major contender in the event ticket market, offering tickets for just about any event out there from sports to theatre and music. The company recently announced a planned move to capitalize on the huge success of Mixed Martial Arts (MMA) with the formation of CitySide Entertainment – which will focus on promoting and sponsoring the rapidly growing and unique sport.
MMA draws a young, active demographic with a sizeable chunk of 18-24 olds, especially men, with the unique combination of mixed martial arts disciplines and raw, real full-contact fighting. The sport also draws the affluent as detailed in a recent report by Scarborough Sports Marketing which states the sports fans are 15% more likely to have $75k+ household income and 10% more likely to own a second home.
Although like CIST, MMA has humble roots, it has quickly grown into a multimillion-dollar mainstream sport with a footprint covering training halls throughout the US and abroad as well as pay-per-view and events. MMA is poised to become one of the most stable and profitable operating areas for ticket vendors like CIST.
CitySide CEO Michael DeAmicis confirmed the status of MMA as being “one of the fastest growing sports in the United States” and simply put that it was a natural move for the Company, which wants to become a major player in event ticket market. CitySide Tickets aims to make MMA a big part of their overall growth strategy, leveraging “the rapid growth within the MMA” to expand its own reach and influence.
CitySide Tickets is based in Boston with a store front but also vends tickets via their e-commerce site CitySideTickets.com and toll-free number (1-800-ANY-SEAT) for all kinds of events, no matter what your preference, including:
• Sports: MLB Baseball; NBA Basketball; NFL Football; NHL Hockey; Monster Jam; US Open Tennis Championship; WWE- World Wrestling Entertainment; National Finals Rodeo; and UFC Ultimate Fighting Championship.
• Concerts: Taylor Swift; Bon Jovi; Lady Gaga; Elton John; Billy Joel; and many more too numerous to list.
• Theatre: Wicked, The Jersey Boys, South Pacific, and Phantom of the Opera, to name a few.
• Racing: Daytona 500 at Daytona International Speedway and at Atlanta Motor Speedway; Darlington Raceway; Indianapolis Motor Speedway; Michigan International Speedway; Pocono Raceway and Watkins Glen International.
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