Harris Interactive, Inc. (HPOL) Partners with Google Consumer Surveys to Offer Market Research at Discounted Price
Today, Harris Interactive announced that it is collaborating with Google's recently launched service, Google Consumer Surveys, to develop a new product that allows businesses of all sizes to compare themselves to industry benchmarks for less than the cost of traditional market research. Together, Harris Poll and Google Consumer Surveys will provide industry benchmarks, free of charge, on an ongoing basis. "We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted," said Al Angrisani, President and Chief Executive Officer of Harris Interactive. "This is a unique opportunity to…