The Fast-Growing Market of E-Book Readers
The two main players right now in the electronic book reader market are Sony (NYSE: SNE) and Amazon.com (NASDAQ: AMZN). While Sony helped pioneer the market for e-book readers using advanced electronic ink technology, it has fallen behind Amazon in the race to transform electronic readers into mass market devices. Sony's Reader, launched in Japan in 2005, was first to market in the United States in 2006. But Amazon's Kindle has been a surprise success since its first version was launched two years ago. But Sony is fighting back – hard. In a direct assault on Amazon in the e-book…