Australia’s Telstra Digital Chooses Lyris, Inc. (LYRI) Digital Marketing Solution to Power E-Marketing and Communications
Lyris, Inc., a provider of global digital marketing solutions, today announced that Telstra Digital, Australia's primary telecommunications and information services company, has selected Lyris HQ to power its electronic marketing and transaction communications for Trading Post, Australia's largest classifieds Web site. Telstra Digital will utilize Lyris HQ to automate and accelerate the delivery of content based on customer behaviors and preferences. The technology is a significant step-up from Telstra’s previous methods. "Before implementing Lyris HQ, we used manual processes to move data around that were neither cost-effective nor efficient," Andrew Beecher, manager of consumer and digital marketing at Telstra Digital…