Drinks Americas Holdings, Ltd. (DKAM.OB) Completes Phase I Launch of Rheingold Beer
Yesterday, Drinks Americas Holdings, Ltd. announced that the first phase of its launch of Rheingold Beer is complete. Since September, the company has released its product in the Metro New York market, New Jersey, Connecticut, Pennsylvania, Ohio, Georgia and Michigan. The next phase of its expansion includes distribution into Massachusetts and Florida, which will commence in the spring of 2011. Upon completion of the last two markets, Rheingold Beer will have distribution presence in 31% of the national beer market. Now that Phase 1 has been completed, Drinks Americas will focus on consumer promotion and brand activation to grow the…